Tour of Ireland

An international press corps, 112 riders, 300 race personnel and 80 official vehicles. It was a big job, but when promoters of a new professional cycle stage race in Ireland sought help with marketing and advertising, Fultz had the winning combination of stamina and talent. All facets of the event – including the logo, brand standards, collateral materials, publications, television graphics, clothing and merchandise design, web site, environmental structures and signage – were designed and produced by Fultz.casehistory_tourofireland