SCHEV

The State Council of Higher Education for Virginia (SCHEV) wanted to reach students with the message that they need to plan for education beyond high school. In fact, they need to start charting their course as early as the ninth grade – something most ninth-graders are not naturally inclined to do. After quizzing school counselors and students from pilot schools, we came up with the empowering message: I Am The One. Colorful planners, foam fingers, T-shirts, direct mail for parents and stickers all drove students to i-am-one.com, an upbeat, energetic website that is filled with resources for Virginia students, parents and school counselors. Feedback from the pilot schools has been overwhelmingly positive and the program will soon be rolled out statewide. And for Fultz Marketing, an A+.casehistory_schev