Fultz | Marketing Simplified
Our Clients
Rowallan
Like a golfer in the infamous road hole bunker at the Old Course at St. Andrews,Rowallan of Scotland was facing a steep challenge. The leather travel goods manufacturer founded in 1946 had lost touch with its modern customer. When the company headquarters moved to the States, Fultz was asked to revitalize the brand. The result is a fresh look that maintains a connection to the company’s rich heritage. The centerpiece is a smartly designed, full-color, 32-page Spring 2009 catalog. And to strengthen their brand and introduce them in the online world, we developed a stylish e-commerce website that highlights their colorful and stylish collections. By designing the site with an administrative tool, Rowallan staff is now able to update product information, pricing, images, press releases and more. The site’s design is as timeless as Rowallan’s products.