Kawneer

After completing its 100th year in business, Kawneer – a global leader in the architectural systems industry – recognized a unique opportunity to enter its second century with a new identity. Fultz was asked to create a logo that better reflects the company's commitment to innovation; a launch campaign to unveil the new logo in the company's 39 locations in 9 countries around the world; and a graphic platform to build unified communications and create a strong, global brand.

We crafted a dynamic, memorable mark using modern forms, vibrant color and timeless typography. A turnkey launch kit for the identity was developed and translated into multiple languages for worldwide distribution to all employees. A comprehensive design guide was also created to provide brand guidelines and sample designs for everything from brochures and print advertising to newsletters and websites.casehistory_kawneer