Fultz | Marketing Simplified
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Virginia Department of Health
Faced with the impending outbreak of the H1N1 (Swine Flu) virus throughout the state, the Virginia Department of Health turned to Fultz Marketing for help. The challenge was in large part to educate the public about the seriousness of the highly contagious virus, as well as to overcome misconceptions about the vaccine. Extensive research led us to develop a multimedia campaign built around the message “It’s Up To You To Fight The Flu,” with television, radio, digital media and print targeting a cross-section of the public in Virginia, Maryland and D.C. Featuring everything from an informative H1N1GetOne website to t-shirts and tattoos for children who are vaccinated, the campaign is proving to be a timely shot in the arm for a state that was faced with a potential epidemic.