Alcoa

From developing creative strategies to enhancing brand awareness, Fultz is an active marketing partner with this thriving division of Alcoa. To ensure that our public relations efforts are streamlined, timely and efficient, we work directly with the Alcoa sales force to gather information about new projects. And thanks to our close working relationships with editors of numerous trade publications, we’re routinely called upon to share news and project reports. We analyze, plan and buy national media for ads, both print and online, as well as provide creative and logistical support for trade shows. And when strategic issues such as product name hierarchy and positioning of newer initiatives arise, Fultz is there to guide the planning. As a result, our 16-year partnership is still growing strong.casehistory_alcoa